You have 2,000 characters to play with, but you don't have to use them all. Include a concise summary of who you are, what you do, and what you have to offer.Mention your industry and location in your headline.Make your profile sparkle by adding a background image (sometimes called a 'banner' or 'cover' image) that reflects your personality and your profession.Look smart, smile, and don't have any distractions in the shot. Add a good-quality photo of yourself, preferably one taken by a professional photographer.Here are the essential things to remember: It's important, therefore, to complete yours. LinkedIn's internal search algorithm only finds profiles that rank as 'complete,' and these can get more than 20 times as many views as incomplete profiles. You can also have a public profile that can be found by external search engines, so that even people who are not registered with LinkedIn can see it. All registered LinkedIn users will be able to view it (unless you set it to private mode). Your profile can be a powerful part of your personal brand.

Nine Ways to Get the Best From LinkedIn 1. Expect to pay more for the Sales Navigator and Recruiter packages. They include Premium Career ($29.99 per month), which is aimed at jobseekers, and Premium Business ($59.99 per month). Premium accounts offer extra features, according to your needs. A basic LinkedIn account is free of charge.

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